Built for the people behind the counter
You’re great at the work. Nobody has time for the replies.
Restaurants, barbers, salons, shops, garages, growers. If customers review you on Google, TheAutoReply keeps up for you.
Try it now — no signup
Paste a review. See the reply.
Drop in any review your business got and pick a tone. Once you sign up, it learns your exact voice from your own past replies.
This preview uses a simplified writer. The real TheAutoReply uses your brand voice, your staff names, and your rules.
A one-star review lands. You’re asleep.
TheAutoReply drafts the reply right away, in your words. Five-star thank-yous can post on their own once you switch it on. Anything tougher waits — with an email to you — until you say go.
- 01Replies to 1–3 star reviews are held for you by default.
- 02It never offers refunds, discounts, or prices. Only you do.
- 03It replies in the reviewer’s language — 95+ of them.
- 04Suspicious reviews — spam, off-topic, threats — get flagged so you can report them to Google.
Approve from anywhere
Two taps. Back to the job.
An email alert brings you straight to the review, with a reply already drafted. Read it, tap approve, and it’s posted to Google before the glue dries.
Set up over one coffee
Three steps. About ten minutes.
Connect Google
Sign in with the account that manages your Business Profile. Every location shows up.
Teach it your voice
It reads a few replies you’ve already posted on Google (add or remove samples anytime). Pick the phrases it should never use.
Get back to work
Great reviews get a thank-you. Tough ones get a draft and an email. You stay in charge.
Also included
More than replies. A watch on your reputation.
All of this comes with TheAutoReply at the same $99 per location. Some parts switch on only when Google is connected or you use another FrontDesk Global product; the tags say which.
Reply Watchdog
Posting isn’t the end. About 10 minutes after a reply goes up, TheAutoReply re-reads the review from Google and shows its status: live, pending, or rejected with Google’s reason. If Google rejects a reply you get one e-mail and a “Rewrite per Google’s reason” button; if one sits pending for 48 hours, you hear about that too.
Attack Shield
Three or more 1★ reviews in 24 hours, or low-star reviews at 3× your usual rate, pause auto-posting for 72 hours and alert you by e-mail and a text to your own mobile. You get an evidence pack with pre-filled text for Google’s report forms. You review it and submit it to Google yourself; we never file for you.
“Who is this?” private match
On each review, see which of your customers most likely wrote it (Likely, Possible or No match) and why, based on the name and recent visits, calls or payments. Only you see it. It never goes into a reply or to Google, and it’s off by default for healthcare.
Backlog catch-up
Connect Google and TheAutoReply reads up to 500 past reviews, drafts replies for the unanswered ones in batches, and shows your progress. “Approve all safe 5★” posts the simple thank-yous in one go with the same safety rules as bulk approve. Everything else waits for you.
Learns your voice from past replies
On first connect it reads up to 8 replies you’ve already written on Google and uses them as voice samples. You can see and remove them on the Voice page. Skipped in healthcare mode.
Yelp: paste a review, get a draft
Yelp’s terms don’t allow tools to collect your reviews, so we don’t. Paste a Yelp review into TheAutoReply and get a reply in your voice to post on Yelp yourself.
Reply status comes from Google’s own reply fields, and Google decides what it shows and when. Attack Shield helps you spot and report suspicious reviews; only Google can remove a review, and we can’t promise it will.
Compare
The honest comparison, with names.
Named alternatives for one location. Prices as listed by each company or as reported, checked September 2026.
| Feature | Birdeye | Podium | NiceJob | Reviewflowz | TheAutoReply |
|---|---|---|---|---|---|
| Price | $299–$449 /location/mo reported | Core about $399/mo reported; AI replies a $99/mo add-on | Starter $75 · Pro $125 /mo AI replies are in Pro | $45–$70 /location/mo Pro / Premium, billed annually | $99 /location/mo AI replies included |
| Contract | Annual contract reported | Annual contract reported | No contract per NiceJob | Annual billing for those prices | Month to month cancel online |
| What you get | Full reputation suite: reviews, messaging, listings | Messaging, payments and reviews | Review requests, website widgets, AI replies (Pro) | Unlimited AI replies with auto-post | Google review replies in your voice, per-star rules, alerts, Reply Watchdog and Attack Shield |
Swipe to compare →
Want review requests and a website widget in the same tool? NiceJob Pro bundles more for $125. TheAutoReply does one job, replies, and pairs with TestimonialCollect if you want both.
As of September 2026. Competitor prices come from each company’s pricing page or, where marked “reported”, from third-party pricing write-ups; plans change, so check before you buy. Sources: Birdeye (wiserreview) · Podium (RepliFast) · NiceJob pricing · Reviewflowz pricing.
Your numbers
What would it save you?
Your own estimate. It doesn’t count the customers you win with faster, better replies.
Free guides
Answers to the questions owners Google at midnight.
89 plain-English guides on replying to reviews, handling fakes, and ranking locally. No signup needed.
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How owners use it.
Typical setups by industry. These describe how the product works, not results from named customers.
Restaurants & cafés
Friday-night 5★ reviews get a thank-you by morning. A complaint about a cold dish waits for you with a calm, specific draft.
Dental & medical
Replies never confirm someone is a patient or mention treatment. Healthcare mode keeps replies generic. We don’t sign BAAs today.
Salons & barbers
Teach it how you talk once. Every reply sounds like the chair, not a call center.
Auto repair
Price or warranty complaints are held for you, never auto-posted, and replies never promise refunds.
Home services
Reviews come in from job sites all week. Approve replies from your phone in two taps between calls.
Multi-location
Every location on one dashboard. Email us for multi-location pricing.
Pricing
One price. Everything included.
The same product whether you have one location or twenty. Multi-location: 20% off locations 2–5 and 30% off 6 and up. Email [email protected] and we’ll set it up.
Or $990/year billed annually: 2 months free. Pay yearly →
Our first 50 businesses get the founding price and a setup call with Joshua. Ends December 31, 2026 or when the seats are gone. Monthly billing only.
Founding 50 terms
Your founding price stays the same while your subscription stays active on the same or a higher plan. It covers the plan as it is today, including its texts. Canceling, or a lapse of more than 30 days, ends it. Not combined with annual billing. The offer is limited to 50 founding seats and ends December 31, 2026, or sooner when the seats run out.
- No contract, month to month
- No setup fee
- 30-day money-back guarantee
- Cancel online anytime
- Export every reply (CSV)
- 1–3★ reviews wait for you
- Unlimited reply drafts
- Brand voice setup in minutes
- 95+ languages
- Approval mode, or auto-post for 4–5★
- Rules for every star rating
- Fake-review flags
- Reply Watchdog (is it live on Google?)
- Attack Shield + evidence packs you submit
- Private “Who is this?” match
- Yelp: paste a review, get a draft
- Multi-location dashboard
- Daily summary email
- Google Business Profile integration
- E-mail support from a real person
A card is required to start. You won’t be charged until day 15, and you can cancel before then. 30-day money-back guarantee on your first paid month. No setup fees. Securely billed through Stripe.
Build your bundle
Tick the tools you want. Two tools save 15%, three save 20%, four save 25%, and five or six save 30%. Same 14-day free trial, one bill and one login.
14-day free trial, card required, no charge until day 15. No contract. 30-day money-back guarantee on your first paid month.
FAQ
Questions owners ask first.
Does it actually sound like me?
A 5-minute voice setup captures your tone, the phrases you use, and the words you never use. Every reply is constrained to that profile — and it keeps learning from any reply you edit.
What if the AI writes something wrong?
By default, every reply waits for your approval. Only 4–5★ replies can post on their own, and only after you switch on auto-post; 1–3★ reviews always wait for you. You can also block specific words.
How does it handle angry 1-star reviews?
They go to a separate workflow: a calm, accountable, non-defensive draft that addresses the specific complaint, plus an email alert so you can follow up in person. They never auto-post by default.
Is using AI to reply to Google reviews allowed?
Yes. Google’s policies govern what a reply says, not the tool used to write it — replies must be genuine and relevant, which is exactly what your approval rules protect. Read our guide →
Is my customer data used to train AI models?
No. Review text is processed only to draft your reply and is not used for training. We don’t sell or share your reviews. See our AI disclosure.
Does it work in other languages?
Yes — 95+ languages. It replies in the language the review was written in, and shows you an English translation of any reply waiting for your approval.
Can I cancel? Are there contracts?
No contracts and no setup fees, and a 30-day money-back guarantee on your first paid month. Cancel from your dashboard anytime, in two clicks, and export every reply as a CSV first.
What does it cost?
$99 per month per location, after a 14-day free trial (card required; no charge until day 15). Or pay yearly: $990 a year, which is 2 months free. No setup fees, no contract, and a 30-day money-back guarantee on your first paid month. Bundles that include it: Reputation Duo $149/mo, Front Desk $279/mo, FrontDesk Complete $399/mo. More than one location? 20% off locations 2–5 and 30% off 6 and up: email [email protected] and we’ll set it up.
What is the Founding 50?
Our first 50 businesses pay $79 a month instead of $99 and get a setup call with Joshua. The offer ends December 31, 2026 or when the 50 seats are taken, whichever comes first. Your founding price stays the same while your subscription stays active on the same or a higher plan. It covers the plan as it is today, including its texts. Canceling, or a lapse of more than 30 days, ends it. Not combined with annual billing.
What about healthcare and regulated industries?
Healthcare mode keeps replies generic: they never confirm someone is a patient or mention treatment details. We don’t sign HIPAA business associate agreements (BAAs) today, so talk to us before signing up if your practice requires one.
How is this different from Birdeye or Podium?
Price and focus. They are broad suites usually sold on annual contracts (reported at $299–$599+ a month). TheAutoReply does one job, replying to Google reviews in your voice, for $99 per location, month to month. See the comparison above.
Google is testing its own AI reply suggestions. Why pay for this?
Google began testing AI reply suggestions inside Business Profile in March 2026 (reported by Search Engine Land). You still open and post each reply yourself. TheAutoReply drafts replies in your voice as reviews arrive, holds 1–3★ reviews for you, emails you an alert, and can post 4–5★ thank-yous on its own if you switch that on.
What happens to my replies if I cancel?
Replies already posted stay on your Google profile; they belong to your business. You can export every review and reply as a CSV from your dashboard anytime, including before you cancel.
Does it work with Yelp?
Yes, by copy and paste. Yelp’s terms don’t allow tools to collect reviews automatically, so paste a Yelp review into TheAutoReply, get a draft in your voice, and post it on Yelp yourself. Google reviews are read and answered automatically once you connect your profile.
Can it get fake reviews taken down?
No one can promise that; only Google removes reviews. When a burst of 1★ reviews hits, Attack Shield pauses auto-posting, alerts you, and prepares an evidence pack with pre-filled text for Google’s report forms. You check it and submit it yourself.
Who sees the “Who is this?” match?
Only you, inside your account. It compares the reviewer’s public name and timing with your own customer records from other FrontDesk Global products, shows Likely, Possible or No match with the reasons, and never puts anything private into a reply. It’s off by default for healthcare businesses, and you can switch it off in Settings.
Close up tonight. We’ve got the reviews.
14 days free. No contract. You approve every reply until you decide otherwise.
Start your free trial →