Can you respond to Google reviews in another language?

Short answer

Yes — and you should. You can reply to a Google review in whatever language the customer wrote in, and answering in their own language is a strong signal that you saw and valued them personally.

How it plays out

• Google shows readers a "Translate" option, but a machine-translated reply reads like a machine wrote it.
• A fluent reply in the reviewer's language feels personal and lands far better with that customer and with other speakers of that language browsing your profile.
• For businesses in tourist areas or diverse cities, multilingual replies widen the audience who trusts you at a glance.

The catch

Doing this by hand means either speaking every language your customers do, or pasting things through a translator and hoping the tone survives. AI that replies natively in 95+ languages removes that trade-off — the reply sounds human in any language, instantly.