Why did a Google review disappear?

Short answer

Usually because Google's automated systems flagged it as violating a policy — spam, fake engagement, off-topic content, or prohibited language — or caught it in a spam sweep. Sometimes legitimate reviews get caught too.

Common reasons

• The review tripped spam or fake-review filters.
• It contained prohibited content, links, or personal information.
• The reviewer deleted or edited it themselves.
• A bulk cleanup removed a batch of suspicious reviews.

If a genuine review vanished, there's a reinstatement/appeal path through Business Profile support, though outcomes aren't guaranteed. Most disappearances are Google's filters doing their job — not something you did wrong.