Do you have to disclose that an AI wrote your review reply?

Short answer

No — Google doesn't require you to label a review reply as AI-written. What matters is that the reply is genuine, accurate, and represents your real business. The tool that drafted it isn't something you must disclose.

Keep it honest

• The reply must be truthful and relevant to the actual review.
• It should reflect your real business's voice and intentions.
• A human should oversee sensitive or complex responses.

Using AI to respond faster and in more languages is a legitimate efficiency, not a deception, as long as the content is real. Some businesses mention it in an AI-disclosure page for transparency, but Google's policies don't mandate a per-reply label.