What is review velocity and does it matter?

Short answer

Review velocity is the rate at which you accumulate new reviews over time. A natural, steady pace matters — it signals ongoing activity — while sudden unnatural spikes can trip spam filters.

What to aim for

• A consistent, organic flow that matches your actual customer volume.
• Avoid dumping dozens of reviews at once, which looks manufactured.
• Build asking into your routine so velocity stays steady.

Think of it as a heartbeat: regular is healthy, erratic is suspicious. Consistent velocity from genuinely asking every customer beats any attempt to game the numbers in a burst.