Is it legal to ask customers for Google reviews?

Short answer

Yes. Asking customers for honest reviews is completely legal and Google actively encourages it. What crosses the line is paying for reviews, incentivizing them, or asking only your happy customers.

Stay on the right side

• Ask all customers, not a hand-picked positive subset.
• Don't offer money, discounts, or freebies in exchange.
• Don't write or fabricate reviews yourself.

Simply inviting genuine feedback — by text, email, a card, or a link — is both legal and best practice. The rules exist to keep reviews honest, not to stop you asking for them.