How do you handle a sudden wave of reviews?

Short answer

Triage and keep up. Respond to negatives first, then recent and detailed ones, and lean on automation so a spike — after a busy weekend, a promotion, or press — doesn't leave dozens of reviews unanswered for days.

Managing a surge

• Prioritize complaints and time-sensitive reviews.
• Keep replies personal even at volume — avoid copy-paste.
• Use automation to draft fast, then approve where needed.

A wave is a good problem, but only if you can respond before the moment passes. This is exactly where manual responding buckles and automated, voice-matched drafting keeps every reply timely.