What is a good review response rate?

Short answer

Aim to respond to as close to 100% of reviews as you realistically can — certainly all negative ones and as many positive ones as possible. A high, consistent response rate is what signals an engaged business to both customers and Google.

Prioritize like this

• Every negative and detailed review — non-negotiable.
• Your most recent reviews.
• Positive reviews, at least with a warm thank-you.

Most businesses respond to only a fraction of their reviews, so a near-total response rate is a genuine competitive edge. It's also the clearest case for automating — hitting 100% by hand is where people fall short.