How should a real estate agent respond to Google reviews?

Short answer

Personally and promptly. Real estate is relationship-driven and reviews are social proof for your next client, so celebrate happy buyers and sellers by name and handle criticism with poise.

Agent tips

• Thank clients for specifics about the buying or selling experience.
• On complaints about communication or a deal that fell through, stay empathetic and factual; take specifics offline.
• Keep it warm — your brand is you.

Prospects choose agents on trust and responsiveness. A steady stream of gracious, personal replies shows exactly the attentiveness people want from someone handling their biggest transaction.