How should a law firm respond to Google reviews?

Short answer

Very carefully. Attorneys have confidentiality duties, so never confirm someone is a client or discuss any case details in public — even to correct a false review. Keep replies short and neutral.

Safe approach

• Don't acknowledge representation, facts, or outcomes in the thread.
• Use measured language: "Our professional obligations limit what we can say publicly, but we take all feedback seriously and welcome a direct conversation."
• Move everything to a private, privileged channel.

Bar rules have disciplined lawyers for revealing client information in review replies. When in doubt, say less publicly and handle it privately — a restrained reply is both compliant and professional.