How do you optimize a Google Business Profile?

Short answer

Complete every field accurately, keep your name-address-phone consistent, choose the right categories, add photos, post updates, and actively gather and respond to reviews. A complete, active profile ranks and converts better than a bare one.

The essentials

• Accurate NAP, hours, categories, and services.
• Quality photos and regular posts.
• A steady flow of reviews and prompt responses to them.
• Correct primary and secondary categories.

Reviews and responses are a big part of the picture, not a side task. Of all the optimization levers, ongoing review activity is the one that keeps working month after month.