Do photos in reviews help your business?

Short answer

Yes. Reviews with photos are more trusted by customers, tend to get more visibility, and add authentic visual content to your profile. Encouraging happy customers to add a photo makes their review work harder.

Why photo reviews matter

• They're more persuasive — people trust real customer images.
• They enrich your profile with fresh, genuine visuals.
• They often stand out and get more engagement.

You can invite customers to include a photo when they review, as long as you're not incentivizing it. A profile full of real customer photos plus thoughtful responses reads as a busy, trusted business.