Should AI auto-post replies or should you approve them first?

Short answer

Both models are valid — it depends on your comfort and the review. A common best practice is to let AI auto-post routine positive replies and hold negative or sensitive ones for a quick human approval.

A sensible setup

• Auto-post: straightforward thank-yous to positive reviews.
• Review first: complaints, legal/health-adjacent issues, anything unusual.
• Always keep the ability to edit before it goes live.

This gives you the speed of automation where the stakes are low and a human touch where they're high. Start with approval-required if you're cautious, then automate more as you trust the output.